SEO, or Search Engine Optimization, is one of the most important aspects of managing a website. Many vital things depend on SEO – how many visitors a website gets and how many purchases people make are just two such things. Many people may find the concept of SEO a bit hard to understand and unnecessary to implement, but hopefully things will get cleared up quickly. Why is the number one spot in Google so significant? And what are the different aspects of SEO?
The number one spot in Google has become the Holy Grail for all SEO experts. Google is one of the world’s most popular search engines. However, it isn’t the only one. Many people prefer to use other search engines or local versions. Although Google is being used as the primary example, achieving the number one spot in any search engine is significant.
User behavior is simple. People usually visit the first five pages of a search result. If they aren’t happy with these results, they alter their search keywords and try again. This process is repeated until they find what they are looking for.
If a website shows up on the 10th page of Google, chances are that not many people will be patient enough to scroll all the way down. This results in significantly less traffic from Google. If one out of every 100 visitors makes a purchase, a website with 20,000 visit will have 200 purchases a day. If search engines send only 2,000 visitors, sales will drop to only 20 a day. This is an oversimplified model, but it is useful for understanding the basic concept.
SEO has different sides. One of the most important sides is the expert knowledge of the optimizers. Search engines use algorithms to order the results. Expert SEOs go through incredible lengths to try and figure out these algorithms. This is not an easy job. It requires a lot of time, a lot of knowledge, and a lot of patience.
When a client wants his or her company to be on the first page of Google, they probably don’t realize just how much work goes into achieving this task. Google ranks pages higher if they have a mobile version, if they are linked, if they are not spammy, if they are original, etc. Achieving all this costs money, but the increase in traffic makes it worth the investment.
High search engine rankings bring awareness to at the top. If people don’t know that a product or a service exists, they will not spend their money on it. Even the BEST product will have less sales than a mediocre one, if people haven’t heard about it. There is a rule in economics – people make their purchasing choices based on the information they have. This information is rarely complete, and it is controlled by search engines like Google.
Isvarr can help companies get a better spot on the search engine results page. It has an incredibly strong community of SEO experts ready to start putting your company on the first page of Google. Signing up to Isvarr is easy, and your company can start reaping the benefits of the good SEO practices right away. Do you want a bigger piece of the pie? The Isvarr community can make this dream a reality.