Ana Sayfa Yeme & İçme Starting Your Website From Scratch And Improving Your Search Engine Optimization

Starting Your Website From Scratch And Improving Your Search Engine Optimization

Starting Your Website From Scratch And Improving Your Search Engine Optimization

If you haven’t been keeping up with the news from Google, you might be surprised to learn that there are a few key changes in the way the dominant American search engine is looking at your website.  If you haven’t given you site a refresh in the last year or so, you are likely in for a redevelopment cycle.  The reason is that two of the changes require significant changes in the way your website may be coded.  Here is a breakdown of when you should consider a redevelopment, rather than a retrofit, of your website.

Responsive Design

On April 22, 2015, Google gave unusually clear and direct guidance to webmasters everywhere:  make your website Responsive, or your rankings will suffer.  Responsive web design is, at its most basic, a method of designing that allows your site to size itself to the display it’s viewed on.  But my site has been doing this for years with fluid layouts, you might say!  And you could be, technically, correct.  Responsive takes it a step further than traditional coding techniques and puts attention to the flow of the whole design, making it mobile and touch friendly, using smart image resizing, and using media queries to optimize code for the displaying device.  HTML 5 has lent developers a new set of tools, and given momentum to the Responsive concept as a new way of thinking about your site design.  On a practical level, Responsive takes the old fluid layouts to a new level, and Google’s algorithm is looking for Responsive code.

To Re-develop or Retro-fit?

The upside to Responsive is that you are no longer going to have to figure out the math and resize your site based on the next new gadget or hardware fad that floats by.  Interestingly, the way of thinking about web design is changing entirely.  Rather than coding for the business, or for the art, the core of design is now centered around what the user experiences, no matter where or how they experience it, and ultimately that’s going to be a good thing for information flow on the Internet and e-commerce.  The downside to Responsive is that your website, if it’s been around for a minute, is probably going to need re-coding.  If you’re using a CMS system like Joomla, WordPress or Drupal, you can potentially change your theme or template to one that’s Responsive and save yourself the pain of recreation.  If you’re not using a content management system, and you’re facing re-development to meet the new, fairly strict, Google algorithm requirements, you should consider migration to a CMS platform while you take care of Responsive.  It will make your life easier in the long run.

 

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  1. Thank you for taking time to read this message.Best regards,

    Below you will find a short overview of a study based on an analysis of 600,000 search queries, which then calculated the value of various local ranking parameters for each top-100 page.

    Facts about Google’s Local Ranking

    Is there at least one keyword in your list of keywords, like “keyword + City (or state)”, that you’d like to rank for?

    If so, then you’ll find the information below extremely useful! These findings are based on a large-scale research effort on Google’s local ranking algorithm, and highlights the importance of various local SEO ranking factors.

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    1. Links. While everyone understands that backlinks play a crucial part in local ranking, the lesser-known secret discovered by the study is that they have the strongest correlation to positive ranking. What really matters is how old your links are, target keywords usage and word count of on-page content. All of which helped towards creating positive local rankings.

    2. Website factors. Not surprising, but use of the target keywords and the number of words on a page appeared to make a difference. Location pages with a lot of content tend to do better than those with smaller amounts.

    3. Citations. While citations are important to establishing authority of a site, interestingly, the study found that citation did little to disrupt a site from its local ranking, especially if the site is already in Google’s Local Pack. This does not mean citation problems shouldn’t be fixed. It just confirms that while foundational in nature, citations do little to improve local rankings.

    4. Factors related to Google My Business. The study’s results showed that, while inclusive in and of themselves, having a more complete Google My Business page did result in better local rankings. Given how these factors work, it’s difficult to determine the precise contribution of GMB factors to positive page rankings. However, factors such as verified business ownership, photos and good reviews in your GMB profile all helped with enhancing local rankings.

    So, what does this mean
    for your Local SEO Ranking strategy?
    Well, for starters, you do need to tackle your citation issues ASAP.

    And, if you are competing in a particularly competitive niche, you need to start acquiring backlinks – high-quality ones! – at the earliest. But more significantly, the results of the study lead us to conclude that Google’s organic Local SEO Ranking algorithm holds a lot more sway on Local Pack ratings than it did prior to its Pigeon upgrades.

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    Chris Patterson
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    chris.patterson@seoespecialista.com

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