The importance of web design and the success of a business
Marketing is very important for the success of a product or service. “Branding” is a big part of marketing. And part of branding is “What a customer thinks when they look at a certain brand.” Does a brand feel cheap or luxurious? The internet has had a significant impact on branding. The way a company’s page looks, says a lot about this company.
Bad web design can be very hurtful to sales. Complicated web pages can discourage the user from clicking around and exploring. Quality web design means several things:
* Look – This is the most popular aspect of web design, and many people think that it is the only one. How a page looks, and whether or not it is beautiful is very important.
* Functionality – Does the website have all the functions that a client may need? If a client needs graphs and statistics, are they available in the website? Is the website well organized, so that clients can easily find what they are looking for. Websites need to be intuitive.
* Mobility – Is there a full mobile version of the website? Recently Google has drastically decreased the visibility of websites without mobile versions. A huge portion of internet traffic comes from mobile devices, and they shouldn’t be ignored. The mobile site needs to be well organized and optimized. It should be able to completely replace all the functionalities of the regular site. Otherwise people will not find it useful.
* Speed – How fast does the website open? According to studies, 80% of users wait no longer than 3 seconds for a website to load. Good web design means a fast website. Companies want users spend time and look through their websites. The more clicks a user makes on a single website, the better it is designed.
Why is quality web design so important?
A website is the visual representation of a company in cyberspace. If a website looks cheap, users will attribute this cheapness to the company itself. Such negative associations can be damaging to a company’s reputation and credibility. Websites of low quality always have a negative impact on sales.
A web design doesn’t need to be complicated in order for it to be of high quality. In fact, simple is usually better. Some of the most successful websites are very simple – Google, YouTube, Wikipedia, etc.
Do you need a website if you only sell your products offline?
All businesses need a website, regardless of whether or not they are selling their products entirely offline. One such example is hairdressers. People can’t get a haircut online, but they can research salons.
If a client sees a hairdresser’s business card, he or she might become curious. Not all people will have the time to visit the salon in person. Most people, however, will have the time to open up the salon’s website and look at pictures and the price list.
Isvarr is a leading online company that can provide a business with the necessary tools to create a high quality website. Singing up is easy and requires no time at all. Isvarr can connect your business with the right professionals for the job. After all, a company’s website is one of its most important features. If you want your website to be attractive, fast, and popular, then register now with Isvarr, and let’s get started!